IPL Media Rights: Bidding Cross INR 100 Crore per Game

IPL Media Rights Bidding Cross INR 100 Crore per Game

Presently a bid on the Indian Premier League is going on for the broadcasting rights in both formats. The bidding rights kept on rising as it is the No.1 provincial Cricket League in the world. The auction started on Sunday, 12th June, and it kept going up from crores to crores.

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Day one of the auction saw a surge in the price. Package A consists of TV rights in the Indian Subcontinent, and Package B is of  Digital rights for the Indian Subcontinent. The bids reached 57 crore INR per game but went up to 105 crores for TV rights. Digital rights were 48 crore INR per game. All the rights were for five years, from 2023 to 2027.

IPL Media Rights: Bidding Cross INR 100 Crore per Game

BCCI set the base price of 43,050 crores for the auction, which was an upgrade from the 32,890 crores previously. Seven companies played the bidding game, Zee Group, Sony Pictures, Viacom-led JV, Disney+Hotstar, Culver max Entertainment, Times Internet, and FunAsia. The bidding crossed and day one ended at 45,000 crore INR.

“We are happy with the way the day has progressed, and the best part is all the bidders have shown keen interest. We are hoping that bidding reaches figures the IPL deserves. The second day will be more interesting for all stakeholders,” BCCI stated to The Indian Express. The second day will hold Package C and Package D for eighteen match non-exclusive digital rights and world rights for TV and Digital.

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