Vi (previously known as Vodafone Idea) stated on Thursday, August 26 that the Vi Movies & TV app will be integrated into the Vi App to provide a streamlined experience. The Vi App will now function as an over-the-top (OTT) app in addition to giving users with access to their account details and services such as recharge and bill payments as a result of the update. Live TV shows, movies, and premium content from OTT platforms like Voot Select, Discovery, and Lionsgate Play were available through the Vi Movies & TV app. All of this is now available through the Vi App.
The connection is currently only available for Android users, but it will be made available to Vi customers on iOS in the near future. The Vi App is available for Android users to download from the Google Play store.
Vi customers will now have access to over 450 live TV channels via the Vi App, including Animal Planet, Colors HD, Colors Infinity, Discovery, History TV, and Zee TV. It will also contain premium content from OTT platforms such as Discovery, Lionsgate Play, SunNxt, Shemaroo Me, and Voot Select, as well as live news channels such as NDTV 24×7. Premium content is only available to subscribers who have purchased a higher-value prepaid or postpaid plan.
In January, Vi apparently announced three new tiers to its Vi Movies and TV app: Basic, Classic, and VIP. Customers with a higher value prepaid or postpaid plan were effectively offered premium material through the Classic and VIP tiers.
In addition to the app, Vi also features the Vi Movies & TV website, which gives Web users access to OTT content. The operator assured Gadgets 360 that the portal will stay operational following the integration.
The news comes only days after Vi announced its plans to start a music streaming service. This move may allow the telco to compete with Airtel and Jio, who both offer dedicated music streaming services to its customers.
“I am happy to announce that Vi would be launching a music streaming service in partnership with a leading music service provider, which will be available to all our prepaid and postpaid consumers,” Ravinder Takkar, MD and CEO of Vi, had said during the company’s earnings call last week.
Takkar went on to say that the collaboration would result in a “rich archive” of music spanning genres and languages, with over 15 Indian languages covered. The service would also include podcasts, live events, and music videos, according to the executive, who did not provide a specific start date.