Balaji Telefilms to invest in original content with affordable subscription for OTT platform

The epidemic, according to Balaji Telefilms, has hastened the country’s digitisation process, which bodes well for the entertainment sector, particularly OTT, where it plans to “pursue and invest” in more original content at cheap subscription prices. According to Balaji Telefilms’ current annual report, the leading media and content provider, which is present in the subscription-based…

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